Know your target audience.

In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.

The Secret to Persuasive Pricing: The Gestalt Law of Similarity

How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity

Graphic Design Inspiration: How to Always Find Bold and Creative Ideas

Graphic design is a highly creative field that requires a constant flow of inspiration to keep ideas fresh and innovative. Whether you’re a beginner or an experienced designer, finding inspiration can sometimes be a challenge. Here are some tips to help you find inspiration for your next graphic design project: Study the works of great… Continue reading Graphic Design Inspiration: How to Always Find Bold and Creative Ideas

The Devilish Psychology of Clicking A Website Button

As the old adage goes, “the devil is in the details.” And when it comes to the psychology of clicking a website button, the details are as devilish as they come. In a world where clicks are currency, where a button can mean the difference between conversion and rejection, it’s no wonder that companies are… Continue reading The Devilish Psychology of Clicking A Website Button

Brand Designer Description: Beware the Outlaw Brand Designer.

The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Who is a branding designer and what do they do? Ever since Apple released the Apple I in July 1976, California has been strangely plagued by branding experts and logo designers. The California climate is… Continue reading Brand Designer Description: Beware the Outlaw Brand Designer.

Font Personality Test Redefines Choosing A Font For Your Brand.

In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.

Behavioural Set Psychology: Rigidity of thought and behaviour.

In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.

Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Customer loyalty will likely fall when you make a few common mistakes with your website. However, the world is changing, and as a result, so are the ways in which businesses online are selling products and services. Ecommerce is no exception and it has seen more change in the past two years than in the… Continue reading Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Perceptual Adaptation is a Creative Mind’s Kryptonite.

Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.

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