Behavioural Set Psychology: Rigidity of thought and behaviour.

In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.

Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Customer loyalty will likely fall when you make a few common mistakes with your website. However, the world is changing, and as a result, so are the ways in which businesses online are selling products and services. Ecommerce is no exception and it has seen more change in the past two years than in the… Continue reading Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Perceptual Adaptation is a Creative Mind’s Kryptonite.

Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.

Creativity in the Workplace is Doomed

The following article about creativity in the workplace is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Companies seem to agree that creativity in the workplace has some kind of widespread appeal in business, but nobody can say exactly why. Not even recruitment managers seem to know, although some… Continue reading Creativity in the Workplace is Doomed

Do You Have A Creative Personality and a Creative Mind?

Morning comes hard to people with a creative personality; this is not an employee that eagerly springs out of bed to greet the fresh new day. A creative mind typically does its best work at night and often marches through life to the rhythm of some drum you’ll never hear. They’re as unique as they… Continue reading Do You Have A Creative Personality and a Creative Mind?

How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.

There are some things nobody needs in this world, and a black, hunch-back, vortex of self-sabotage is one of them – but just about everybody welcomes self-doubt into their lives anyway, and on some days we actually believe we deserve it. That is why self-sabotage is dangerous. Everybody does self-sabotage these days. Some people go… Continue reading How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.

Subliminal Persuasion 101: Is it everything it’s cracked up to be?

Do you wonder if subliminal persuasion is everything it’s cracked up to be? Sure, the media seems to think so, but they’re nothing more than a rabble of used car salesmen. They believe the truth is so dull and uninspiring that you, their audience, would rather be lied to. Embroiled in many of these “news… Continue reading Subliminal Persuasion 101: Is it everything it’s cracked up to be?

External Stimuli 101: How to Capture Attention With Web Design

Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design

Best B2B Landing Page Example You’ll See (Plus Best Practices)

Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)