Friday 24th November. I had a few calls booked with potential clients about GoGoChimp’s conversion rate optimisation services. It was one of those dull, cold Scottish days where the lighting on your webcam makes it seem like your business is based in a cave. The cool peeps I spoke to had various questions about the… Continue reading Conversion rate optimization terminology explained.
Category: Conversion Rate Optimization
19 Simple marketing strategies everyone can use in 2024.
In this article, we’re taking a gander at 19 simple marketing strategies everyone can use in 2024. These easy marketing strategies are quick wins that you can use to get more clicks, sales and brand awareness; no matter what you sell or who you sell it to! Content Optimization: Keyword research. Optimizing your content with… Continue reading 19 Simple marketing strategies everyone can use in 2024.
How a review in the present tense changes your website conversion rates.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
Why we’re nutty for something new.
It’s often said that there’s nothing quite like the allure of something shiny and new. But why? Take the iPhone 15 Pro as an example. During the keynote, Apple’s emphasis on the iPhone 15 Pro’s gaming prowess was unmistakable. And why wouldn’t it be? With the new A17 Pro chip under the hood, they not… Continue reading Why we’re nutty for something new.
Why white space increases conversion rates.
Why does white space increase conversion rates for some products and decreases conversion rates for others? Why do products feel more expensive when web pages and landing pages use a lot of white space? Both questions are a bit of a noggin scratcher, but after a lot of digging and poking around I found the… Continue reading Why white space increases conversion rates.
Steal our highest-converting landing page template
This lead gen landing page template is an absolute whopper and never fails to get a 40-60% conversion rate… Yes, it’s that good! This landing page design looks simple and is very quick to build. However, appearances can be deceiving. In this guide, we’ll break down all of the conversion rate optimisation strategies and techniques… Continue reading Steal our highest-converting landing page template
What is a landing page? (plus free template)
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
Complete On-Page SEO Guide for 2023
This on-page SEO guide covers everything you need to do to get higher rankings on Google in 2023. Learn everything you need to get higher rankings on Google and why on-page SEO is important and the benefits of on-page SEO. Go In-Depth on Your Topic. Cover every aspect of your topic in a comprehensive manner.… Continue reading Complete On-Page SEO Guide for 2023
Webflow vs WordPress… Why not use both?
Webflow vs WordPress. Over the past year, we’ve seen our fair share of new clients and the number one question potential clients ask us about is Webflow. Yes, more people are talking to us about Webflow than any other platform including WordPress and Shopify. The most common question that we are asked is “Webflow vs… Continue reading Webflow vs WordPress… Why not use both?
How to use AI with Conversion Rate Optimization.
Artificial intelligence (AI) with conversion rate optimization (CRO). Let’s tumble down the rabbit hole to discover the emerging relationship of AI with conversion rate optimization, unearthing the depths of human desire and technological ingenuity, and exploring the potential for transformation and self-discovery. The emergence of AI with conversion rate optimization. To be perfectly honest, using… Continue reading How to use AI with Conversion Rate Optimization.
10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound insights and lessons along the way. How A/B testing websites came to be “a thing“. Web designers are knocked over every day by angry clients, but… Continue reading 10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
The essential guide to copywriting bullet points that sell the crap out of anything.
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you. Are you struggling to grab your reader’s attention and keep them hooked until the end? Well, fear not, because I’m about to reveal the secret weapon of copywriting: bullet points. That’s right, dear reader. Bullet points are the tiny little… Continue reading The essential guide to copywriting bullet points that sell the crap out of anything.
Copywriting Terminology & 10-Step Formula For Dummies.
In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion. You’ll also discover my 10-step formula that even an illiterate drop-out can use to write advertising copy 1,000 times more deadly than a Madison Avenue copywriter. Getting started with copywriting terminology. There’s a gigatonne of engaging and informative content about… Continue reading Copywriting Terminology & 10-Step Formula For Dummies.
Black colour psychology has a freaky effect on customer behaviour.
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Splash Pages vs. Landing Pages: A Critical Analysis
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
How red colour psychology in branding influences what you buy.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
Female Consumer Psychology and Marketing is “A Game-Changer”
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
Haptic sensations is a powerful ecommerce sales strategy
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
Why customers need to imagine touching products (The Visual Depiction Effect).
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
Ecommerce psychology: Why product images get more sales.
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.