Brand Designer Description: Beware the Outlaw Brand Designer.

The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Who is a branding designer and what do they do? Ever since Apple released the Apple I in July 1976, California has been strangely plagued by branding experts and logo designers. The California climate is… Continue reading Brand Designer Description: Beware the Outlaw Brand Designer.

Font Personality Test Redefines Choosing A Font For Your Brand.

In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.

Behavioural Set Psychology: Rigidity of thought and behaviour.

In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.

Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Customer loyalty will likely fall when you make a few common mistakes with your website. However, the world is changing, and as a result, so are the ways in which businesses online are selling products and services. Ecommerce is no exception and it has seen more change in the past two years than in the… Continue reading Customer Loyalty Will Likely Fall When Your Website Has This Problem.

Perceptual Adaptation is a Creative Mind’s Kryptonite.

Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.

Creativity in the Workplace is Doomed

The following article about creativity in the workplace is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Companies seem to agree that creativity in the workplace has some kind of widespread appeal in business, but nobody can say exactly why. Not even recruitment managers seem to know, although some… Continue reading Creativity in the Workplace is Doomed

Do You Have A Creative Personality and a Creative Mind?

Morning comes hard to people with a creative personality; this is not an employee that eagerly springs out of bed to greet the fresh new day. A creative mind typically does its best work at night and often marches through life to the rhythm of some drum you’ll never hear. They’re as unique as they… Continue reading Do You Have A Creative Personality and a Creative Mind?

How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.

There are some things nobody needs in this world, and a black, hunch-back, vortex of self-sabotage is one of them – but just about everybody welcomes self-doubt into their lives anyway, and on some days we actually believe we deserve it. That is why self-sabotage is dangerous. Everybody does self-sabotage these days. Some people go… Continue reading How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.

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