In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion. You’ll also discover my 10-step formula that even an illiterate drop-out can use to write advertising copy 1,000 times more deadly than a Madison Avenue copywriter. Getting started with copywriting terminology. There’s a gigatonne of engaging and informative content about… Continue reading Copywriting Terminology & 10-Step Formula For Dummies.
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
The nature of human perception and lightness constancy fascinates me as it raises important questions about the differences between reality and our perception of reality. I have a white piece of paper next to me that, under the harsh light of Scottish winter day, will appear to have the same brightness at dusk. How is… Continue reading Lightness constancy in psychology & design.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.
I would like to propose an interesting question to you: what does the best landing page design need to get more conversions? At the heart of this digital conundrum lies the landing page design, that essential piece of the internet puzzle that bridges the gap between a Google search and the fulfilment of a customer’s… Continue reading The best landing page design gets this right.
You might be thinking that it’s time you outsourced to an email marketing agency. And you might be right. It’s 2023 and the world of email marketing is still completely mad. It’s the wild west of digital advertising and awash with all manner of characters, from snake oil salesmen to grizzled retail veterans, all searching… Continue reading Email Marketing Agency: A Comprehensive Guide
Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies
So you might be wondering what a differentiation strategy is and why it’s important for any modern business that offers products or services in its marketplace. Most of us stumble through life and end up in a career that we had no intention of ending up in. But imagine for a moment that you’re 16… Continue reading Differentiation Strategy: The Key to Standing Out in a Competitive Market
Avoiding local maximum and local minimum is important in A/B testing because they can lead to incorrect conclusions about which variant is best for your business. Let’s pretend you have two different toys to play with. You want to find out which one you like better, so you play with each toy for a little… Continue reading What is the Local Maximum in A/B Testing (& How to Avoid it!)
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity
Graphic design is a highly creative field that requires a constant flow of inspiration to keep ideas fresh and innovative. Whether you’re a beginner or an experienced designer, finding inspiration can sometimes be a challenge. Here are some tips to help you find inspiration for your next graphic design project: Study the works of great… Continue reading Graphic Design Inspiration: How to Always Find Bold and Creative Ideas
As the old adage goes, “the devil is in the details.” And when it comes to the psychology of clicking a website button, the details are as devilish as they come. In a world where clicks are currency, where a button can mean the difference between conversion and rejection, it’s no wonder that companies are… Continue reading The Devilish Psychology of Clicking A Website Button
This is part one of our free local SEO course that covers a full Local SEO Audit for a small business. Watch this on YouTube: Free Local SEO Course Introduction to Local SEO Audit for a Small Business. So today we’re going to talk about local SEO for Google and why it’s important for any… Continue reading Local SEO Audit For A Small Business
The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Who is a branding designer and what do they do? Ever since Apple released the Apple I in July 1976, California has been strangely plagued by branding experts and logo designers. The California climate is… Continue reading Brand Designer Description: Beware the Outlaw Brand Designer.