Target CPM is one of those ad bidding strategies that people rarely talk about, much less write about. Those of you with a swelling pineal gland may have visions of skidding broadside, in a cloud of black smoke and a telling smile on your face that your Google Ads Target CPM just paid off. Others… Continue reading Target CPM: How much is this Google Ads strategy? (and is it good?)
Introduction to Creative Copywriting for Beginners Discovering the secret to creative copywriting sounds enticing right? Even as a beginner, if you tinker around long enough with your website’s copy you might get lucky. You get more sales, more email subscribers and more revenue. However, there’s a massive difference between good copywriting and great copywriting. And… Continue reading Creative Copywriting for Beginners
This is GDPR for Dummies 2022: the ultimate guide for Scotland and England. Oh, and written in layman’s terms. Have you ever wondered what is GDPR or why it applies to your website? This GDPR summary, GDPR plan and GDPR compliance checklist are written by experts and Cyber Essentials accreditors. Watch this video on YouTube here: GDPR Made… Continue reading GDPR For Dummies 2022: The Ultimate Guide for Scotland and England
It can be tough to know how to match each auto bidding strategy to the right campaign goal. And in the world of PPC, that means utilizing different Google Ads strategies to make sure your ad campaigns are reaching the right people, at the right time, and with the right message. This may sound easy,… Continue reading How to match each auto bidding strategy to the right campaign goal.
We’re going to look at how statistical validity can be used to create the perfect CRO test and how it can help to speed up your process of running split tests. Some people will tell you that a slow steady pace for a conversion rate optimization test (CRO test for short) is good – but… Continue reading How to Use Statistical Validity For The Perfect CRO Test