Friday 24th November. I had a few calls booked with potential clients about GoGoChimp’s conversion rate optimisation services. It was one of those dull, cold Scottish days where the lighting on your webcam makes it seem like your business is based in a cave. The cool peeps I spoke to had various questions about the… Continue reading Conversion rate optimization terminology explained.
Copywriting frameworks and formulas… What’s so special about them? Trying to write copy is stressful, but some copywriters make it look easy — “how do they know what to write and I don’t?“ We think our product or our service has so much to offer that if people just “got it” they would LOVE it,… Continue reading Copywriting Frameworks: Write professional copy in minutes.
In this article, we’re taking a gander at 19 simple marketing strategies everyone can use in 2024. These easy marketing strategies are quick wins that you can use to get more clicks, sales and brand awareness; no matter what you sell or who you sell it to! Content Optimization: Keyword research. Optimizing your content with… Continue reading 19 Simple marketing strategies everyone can use in 2024.
I’ve sent email marketing sequences since 2007 and I’ve worked with hundreds of brands in just about every industry you can think of. Over the past 15 years, there have been five recurring problems with automated email sequences that come up time and time again. So as you’ve probably guessed in this article we’re going… Continue reading Email sequences: 5 most common problems solved.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
It’s often said that there’s nothing quite like the allure of something shiny and new. But why? Take the iPhone 15 Pro as an example. During the keynote, Apple’s emphasis on the iPhone 15 Pro’s gaming prowess was unmistakable. And why wouldn’t it be? With the new A17 Pro chip under the hood, they not… Continue reading Why we’re nutty for something new.
Why does white space increase conversion rates for some products and decreases conversion rates for others? Why do products feel more expensive when web pages and landing pages use a lot of white space? Both questions are a bit of a noggin scratcher, but after a lot of digging and poking around I found the… Continue reading Why white space increases conversion rates.
This lead gen landing page template is an absolute whopper and never fails to get a 40-60% conversion rate… Yes, it’s that good! This landing page design looks simple and is very quick to build. However, appearances can be deceiving. In this guide, we’ll break down all of the conversion rate optimisation strategies and techniques… Continue reading Steal our highest-converting landing page template
In this typography guide, we’ll look at seven fundamental rules to get your typographic game on point. Typography Placement. Never place your text in the corners of a page or along the edges. The exception to this typography rule is to deliberately cut the text off. Typography alignment. Typography is intrinsically art. However, the core… Continue reading Free typography guide for creative entrepreneurs
Amazon’s AI Project Burnham has leaked online. Should we be worried or excited by whats been revealed? Let’s find out! A not-so-long time ago, AI was the stuff of science fiction. An artificially intelligent assistant, capable of not just answering our queries but understanding the context of our homes and daily lives was something that… Continue reading Amazon’s AI Project Burnham Leaks Online.
I have more than a decade of experience working with enterprise ecommerce brands and it’s common for them to reevaluate their ecommerce platform. Many large businesses opt for enterprise ecommerce platforms like Adobe Commerce (formly known as Magento), Shopify Plus, or BigCommerce Enterprise due to their scalability, flexibility, and robust feature sets. So which ecommerce… Continue reading Revealed: How $10M+ Brands Choose Their Enterprise Ecommerce Platform.
Project Magi is Google’s vision for the future of search and e-commerce transactions. So what’s new and why is it important? What we know about Google’s Project Magi. Google, the giant search engine we have come to know and rely on, is working on a groundbreaking update that aims to revolutionize the way we search… Continue reading Google’s Project Magi: The Future of AI Search and E-commerce.
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
This on-page SEO guide covers everything you need to do to get higher rankings on Google in 2023. Learn everything you need to get higher rankings on Google and why on-page SEO is important and the benefits of on-page SEO. Go In-Depth on Your Topic. Cover every aspect of your topic in a comprehensive manner.… Continue reading Complete On-Page SEO Guide for 2023
Webflow vs WordPress. Over the past year, we’ve seen our fair share of new clients and the number one question potential clients ask us about is Webflow. Yes, more people are talking to us about Webflow than any other platform including WordPress and Shopify. The most common question that we are asked is “Webflow vs… Continue reading Webflow vs WordPress… Why not use both?
Artificial intelligence (AI) with conversion rate optimization (CRO). Let’s tumble down the rabbit hole to discover the emerging relationship of AI with conversion rate optimization, unearthing the depths of human desire and technological ingenuity, and exploring the potential for transformation and self-discovery. The emergence of AI with conversion rate optimization. To be perfectly honest, using… Continue reading How to use AI with Conversion Rate Optimization.
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound insights and lessons along the way. How A/B testing websites came to be “a thing“. Web designers are knocked over every day by angry clients, but… Continue reading 10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
In this article, I show you how to write a blog post outline with ChatGPT-4. It takes less than 20 seconds. Prepare to be blown away! Chat GPT-4 vs Bard. ChatGPT-4 is the next revolutionary artificial intelligence tool developed by OpenAI, and it has polarized not only the content writing and SEO industries, but Western… Continue reading How to write a blog post outline With Chat GPT-4.
Sending a press release is a common marketing technique for organizations looking to share news or announcements with the media and the public. However, one question that often arises is how far in advance to send a press release to ensure maximum impact and coverage. The answer to this question varies from business to business.… Continue reading How far in advance to send your press release.
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you. Are you struggling to grab your reader’s attention and keep them hooked until the end? Well, fear not, because I’m about to reveal the secret weapon of copywriting: bullet points. That’s right, dear reader. Bullet points are the tiny little… Continue reading The essential guide to copywriting bullet points that sell the crap out of anything.