Business Advice - GoGoChimp

Revealed: How $10M+ Brands Choose Their Enterprise Ecommerce Platform.

I have more than a decade of experience working with enterprise ecommerce brands and it’s common for them to reevaluate their ecommerce platform. Many large businesses opt for enterprise ecommerce platforms like Adobe Commerce (formly known as Magento), Shopify Plus, or BigCommerce Enterprise due to their scalability, flexibility, and robust feature sets. So which ecommerce… Continue reading Revealed: How $10M+ Brands Choose Their Enterprise Ecommerce Platform.

Psychographic Segmentation: Pro Brand Marketing Strategies

Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies

Differentiation Strategy: The Key to Standing Out in a Competitive Market

So you might be wondering what a differentiation strategy is and why it’s important for any modern business that offers products or services in its marketplace. Most of us stumble through life and end up in a career that we had no intention of ending up in. But imagine for a moment that you’re 16… Continue reading Differentiation Strategy: The Key to Standing Out in a Competitive Market

Graphic Design Inspiration: How to Always Find Bold and Creative Ideas

Graphic design is a highly creative field that requires a constant flow of inspiration to keep ideas fresh and innovative. Whether you’re a beginner or an experienced designer, finding inspiration can sometimes be a challenge. Here are some tips to help you find inspiration for your next graphic design project: Study the works of great… Continue reading Graphic Design Inspiration: How to Always Find Bold and Creative Ideas

Font Personality Test Redefines Choosing A Font For Your Brand.

In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.

Behavioural Set Psychology: Rigidity of thought and behaviour.

In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.

How Entrepreneurs Decrease Risk by Buying a Struggling Business

Watch on YouTube: How Entrepreneurs Decrease Risk Buying A Struggling Business When it comes to business, there’s a lot of risks involved in the buying process. Not only are you risking your own money, but you’re also risking the time and effort you’ve put into the venture. However, by choosing to buy a struggling business,… Continue reading How Entrepreneurs Decrease Risk by Buying a Struggling Business