Font Personality Test Redefines Choosing A Font For Your Brand.

In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.

Behavioural Set Psychology: Rigidity of thought and behaviour.

In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.

How Entrepreneurs Decrease Risk by Buying a Struggling Business

Watch on YouTube: How Entrepreneurs Decrease Risk Buying A Struggling Business When it comes to business, there’s a lot of risks involved in the buying process. Not only are you risking your own money, but you’re also risking the time and effort you’ve put into the venture. However, by choosing to buy a struggling business,… Continue reading How Entrepreneurs Decrease Risk by Buying a Struggling Business

GDPR For Dummies 2022: The Ultimate Guide for Scotland and England

This is GDPR for Dummies 2022: the ultimate guide for Scotland and England. Oh, and written in layman’s terms. Have you ever wondered what is GDPR or why it applies to your website? This¬†GDPR summary, GDPR plan and GDPR compliance checklist¬†are written by experts and Cyber Essentials accreditors. Watch this video on YouTube here: GDPR Made… Continue reading GDPR For Dummies 2022: The Ultimate Guide for Scotland and England

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