The Power of Cognitive Fluency in Web Design Psychology

How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology

Why Mental Set Psychology is Crucial for Great Website UX

Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX

The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology

We’re going to take a look at the powerful relationship between Size Constancy Psychology, Relative Size Psychology and Pricing Psychology. Specifically, how the human brain interprets the size and distance of objects and how it can be fooled into believing that the price of a product or service is higher or lower than what it… Continue reading The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology

CRO Designer: “My Best Lead Generation Landing Page”

Watch this CRO video here: High Converting Lead Generation Landing Page Template CRO designer Chris McCarron (founder of GoGoChimp: CRO experts based in Glasgow, Scotland) just released a new lead generation landing page that is sure to beat out the competition. The results thus far have been extraordinary with opt-in rates exceeding 80% across many… Continue reading CRO Designer: “My Best Lead Generation Landing Page”

Conversion Rate Experts Help 7 Figure Entrepreneur With Shopify

Watch this video by conversion rate experts on YouTube: Website Page Speed Optimization. In this video, we will share insights from Chris McCarron on how to improve your Shopify conversion rates. Chris is the owner of GoGoChimp and a leading authority on conversion rate optimization. He has been featured in many major online publications and… Continue reading Conversion Rate Experts Help 7 Figure Entrepreneur With Shopify

Creative Copywriting for Beginners

Introduction to Creative Copywriting for Beginners Discovering the secret to creative copywriting sounds enticing right? Even as a beginner, if you tinker around long enough with your website’s copy you might get lucky. You get more sales, more email subscribers and more revenue. However, there’s a massive difference between good copywriting and great copywriting. And… Continue reading Creative Copywriting for Beginners

How to Use Statistical Validity For The Perfect CRO Test

We’re going to look at how statistical validity can be used to create the perfect CRO test and how it can help to speed up your process of running split tests. Some people will tell you that a slow steady pace for a conversion rate optimization test (CRO test for short) is good – but… Continue reading How to Use Statistical Validity For The Perfect CRO Test

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