I would like to propose an interesting question to you: what does the best landing page design need to get more conversions? At the heart of this digital conundrum lies the landing page design, that essential piece of the internet puzzle that bridges the gap between a Google search and the fulfilment of a customer’s… Continue reading The best landing page design gets this right.
Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies
Avoiding local maximum and local minimum is important in A/B testing because they can lead to incorrect conclusions about which variant is best for your business. Let’s pretend you have two different toys to play with. You want to find out which one you like better, so you play with each toy for a little… Continue reading What is the Local Maximum in A/B Testing (& How to Avoid it!)
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity
As the old adage goes, “the devil is in the details.” And when it comes to the psychology of clicking a website button, the details are as devilish as they come. In a world where clicks are currency, where a button can mean the difference between conversion and rejection, it’s no wonder that companies are… Continue reading The Devilish Psychology of Clicking A Website Button
The following article about creativity in the workplace is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Companies seem to agree that creativity in the workplace has some kind of widespread appeal in business, but nobody can say exactly why. Not even recruitment managers seem to know, although some… Continue reading Creativity in the Workplace is Doomed
Morning comes hard to people with a creative personality; this is not an employee that eagerly springs out of bed to greet the fresh new day. A creative mind typically does its best work at night and often marches through life to the rhythm of some drum you’ll never hear. They’re as unique as they… Continue reading Do You Have A Creative Personality and a Creative Mind?
There are some things nobody needs in this world, and a black, hunch-back, vortex of self-sabotage is one of them – but just about everybody welcomes self-doubt into their lives anyway, and on some days we actually believe we deserve it. That is why self-sabotage is dangerous. Everybody does self-sabotage these days. Some people go… Continue reading How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.
In my experience done is better than perfect. The case for defending absolute perfection is so rotten and wrong and shameful that I feel dirty just for knowing about it, and so should you. Perfectionism leads to pointless iteration after pointless iteration. It slows progress and limits productivity to a snail’s pace. In truth, the… Continue reading Done is better than perfect.
Do you wonder if subliminal persuasion is everything it’s cracked up to be? Do you want to know if subliminal messages work? When you start to investigate how effective subliminal persuasion is, you discover that the results vary from study to study – at times wildly different. This is in spite of the potential for… Continue reading Subliminal Persuasion 101: Is it everything it’s cracked up to be?
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
Watch this video on YouTube here: My Digital Content Strategy and Webinar Funnel Blueprint In this blog post, I’m going to discuss a digital content strategy and webinar funnel blueprint that you can use to reach more customers online. Digital content is constantly evolving, and business owners need to stay up to date with the… Continue reading Best Digital Content Strategy and Webinar Funnel Blueprint
Watch this video on YouTube here: Easy Permanent Backlinks From More Referring Domains When was the last time you got a permanent backlink from a referring domain and didn’t have to beg for it? When it comes to SEO, backlinks are still the bread and butter of getting your website higher rankings on search engines… Continue reading How to get Permanent Backlinks From More Referring Domains
The conversion rate optimization market size in 2022 is huge and it is projected that CRO will be worth $36 billion next year. Right now, conversion rate optimization software and services make up about 7% of the CRO market size. And this number will likely grow as more people become aware of conversion rate optimization… Continue reading Conversion Rate Optimization Market Size in 2022 is huge.
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
We’re going to take a look at the powerful relationship between Size Constancy Psychology, Relative Size Psychology and Pricing Psychology. Specifically, how the human brain interprets the size and distance of objects and how it can be fooled into believing that the price of a product or service is higher or lower than what it… Continue reading The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology
Watch this CRO video here: High Converting Lead Generation Landing Page Template CRO designer Chris McCarron (founder of GoGoChimp: CRO experts based in Glasgow, Scotland) just released a new lead generation landing page that is sure to beat out the competition. The results thus far have been extraordinary with opt-in rates exceeding 80% across many… Continue reading CRO Designer: “My Best Lead Generation Landing Page”