Copywriting frameworks and formulas… What’s so special about them? Trying to write copy is stressful, but some copywriters make it look easy — “how do they know what to write and I don’t?“ We think our product or our service has so much to offer that if people just “got it” they would LOVE it,… Continue reading Copywriting Frameworks: Write professional copy in minutes.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
In this article, I show you how to write a blog post outline with ChatGPT-4. It takes less than 20 seconds. Prepare to be blown away! Chat GPT-4 vs Bard. ChatGPT-4 is the next revolutionary artificial intelligence tool developed by OpenAI, and it has polarized not only the content writing and SEO industries, but Western… Continue reading How to write a blog post outline With Chat GPT-4.
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you. Are you struggling to grab your reader’s attention and keep them hooked until the end? Well, fear not, because I’m about to reveal the secret weapon of copywriting: bullet points. That’s right, dear reader. Bullet points are the tiny little… Continue reading The essential guide to copywriting bullet points that sell the crap out of anything.
In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion. You’ll also discover my 10-step formula that even an illiterate drop-out can use to write advertising copy 1,000 times more deadly than a Madison Avenue copywriter. Getting started with copywriting terminology. There’s a gigatonne of engaging and informative content about… Continue reading Copywriting Terminology & 10-Step Formula For Dummies.
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
Introduction to Creative Copywriting for Beginners Discovering the secret to creative copywriting sounds enticing right? Even as a beginner, if you tinker around long enough with your website’s copy you might get lucky. You get more sales, more email subscribers and more revenue. However, there’s a massive difference between good copywriting and great copywriting. And… Continue reading Creative Copywriting for Beginners