I’ve sent email marketing sequences since 2007 and I’ve worked with hundreds of brands in just about every industry you can think of. Over the past 15 years, there have been five recurring problems with automated email sequences that come up time and time again. So as you’ve probably guessed in this article we’re going… Continue reading Email sequences: 5 most common problems solved.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
It’s often said that there’s nothing quite like the allure of something shiny and new. But why? Take the iPhone 15 Pro as an example. During the keynote, Apple’s emphasis on the iPhone 15 Pro’s gaming prowess was unmistakable. And why wouldn’t it be? With the new A17 Pro chip under the hood, they not… Continue reading Why we’re nutty for something new.
I have more than a decade of experience working with enterprise ecommerce brands and it’s common for them to reevaluate their ecommerce platform. Many large businesses opt for enterprise ecommerce platforms like Adobe Commerce (formly known as Magento), Shopify Plus, or BigCommerce Enterprise due to their scalability, flexibility, and robust feature sets. So which ecommerce… Continue reading Revealed: How $10M+ Brands Choose Their Enterprise Ecommerce Platform.
Project Magi is Google’s vision for the future of search and e-commerce transactions. So what’s new and why is it important? What we know about Google’s Project Magi. Google, the giant search engine we have come to know and rely on, is working on a groundbreaking update that aims to revolutionize the way we search… Continue reading Google’s Project Magi: The Future of AI Search and E-commerce.
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound insights and lessons along the way. How A/B testing websites came to be “a thing“. Web designers are knocked over every day by angry clients, but… Continue reading 10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.
Customer loyalty will likely fall when you make a few common mistakes with your website. However, the world is changing, and as a result, so are the ways in which businesses online are selling products and services. Ecommerce is no exception and it has seen more change in the past two years than in the… Continue reading Customer Loyalty Will Likely Fall When Your Website Has This Problem.
Watch this video by conversion rate experts on YouTube: Website Page Speed Optimization. In this video, we will share insights from Chris McCarron on how to improve your Shopify conversion rates. Chris is the owner of GoGoChimp and a leading authority on conversion rate optimization. He has been featured in many major online publications and… Continue reading Conversion Rate Experts Help 7 Figure Entrepreneur With Shopify