In this typography guide, we’ll look at seven fundamental rules to get your typographic game on point. Typography Placement. Never place your text in the corners of a page or along the edges. The exception to this typography rule is to deliberately cut the text off. Typography alignment. Typography is intrinsically art. However, the core… Continue reading Free typography guide for creative entrepreneurs
Category: Font Psychology
Font Personality Test Redefines Choosing A Font For Your Brand.
In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.