I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
Target CPM is one of those ad bidding strategies that people rarely talk about, much less write about. Those of you with a swelling pineal gland may have visions of skidding broadside, in a cloud of black smoke and a telling smile on your face that your Google Ads Target CPM just paid off. Others… Continue reading Target CPM: How much is this Google Ads strategy? (and is it good?)
It can be tough to know how to match each auto bidding strategy to the right campaign goal. And in the world of PPC, that means utilizing different Google Ads strategies to make sure your ad campaigns are reaching the right people, at the right time, and with the right message. This may sound easy,… Continue reading How to match each auto bidding strategy to the right campaign goal.