Target CPM: How much is this Google Ads strategy? (and is it good?)

Target CPM is one of those ad bidding strategies that people rarely talk about, much less write about. Those of you with a swelling pineal gland may have visions of you skidding broadside, in a cloud of black smoke with a blonde femme fetal in the passenger seat and a telling smile on your face… Continue reading Target CPM: How much is this Google Ads strategy? (and is it good?)

How to match each auto bidding strategy to the right campaign goal.

It can be tough to know how to match each auto bidding strategy to the right campaign goal. And in the world of PPC, that means utilizing different Google Ads strategies to make sure your ad campaigns are reaching the right people, at the right time, and with the right message. This may sound easy,… Continue reading How to match each auto bidding strategy to the right campaign goal.

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