Know your target audience.

In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.

Target CPM: How much is this Google Ads strategy? (and is it good?)

Target CPM is one of those ad bidding strategies that people rarely talk about, much less write about. Those of you with a swelling pineal gland may have visions of you skidding broadside, in a cloud of black smoke with a blonde femme fetal in the passenger seat and a telling smile on your face… Continue reading Target CPM: How much is this Google Ads strategy? (and is it good?)

How to match each auto bidding strategy to the right campaign goal.

It can be tough to know how to match each auto bidding strategy to the right campaign goal. And in the world of PPC, that means utilizing different Google Ads strategies to make sure your ad campaigns are reaching the right people, at the right time, and with the right message. This may sound easy,… Continue reading How to match each auto bidding strategy to the right campaign goal.

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