The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Who is a branding designer and what do they do? Ever since Apple released the Apple I in July 1976, California has been strangely plagued by branding experts and logo designers. The California climate is… Continue reading Brand Designer Description: Beware the Outlaw Brand Designer.
In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.
In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.
Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
We’re going to take a look at the powerful relationship between Size Constancy Psychology, Relative Size Psychology and Pricing Psychology. Specifically, how the human brain interprets the size and distance of objects and how it can be fooled into believing that the price of a product or service is higher or lower than what it… Continue reading The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology