It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
Category: Great Website Design and Psychology
We forget that psychology and mental frameworks dictate what designs we like or dislike. This includes website design, graphic design or any other form of creative design.
Instead of looking at how art influences the way we think, we choose to get bogged down in explaining techniques, expert opinions and other things to support what makes great design (and how to improve it).
We talk about the Swiss Grid System, visual hierarchy, why some fonts are more legible than others, but this means that while we understand the things that make for a good design (including what is great web design), very few designers know why.
This extends to conversion rate optimization experts – sure most know what gets higher conversion rates and what doesn’t, but they have no idea why.
At GoGoChmp, we believe that when you strip web design techniques, copywriting and conversion rate optimization to their core, it is psychology and mental states that dictate why humans respond the way they do.
The following articles are how to tap into psychology to create jaw-dropping website designs, copywriting and ad creatives.
Instead of looking at how art influences the way we think, we choose to get bogged down in explaining techniques, expert opinions and other things to support what makes great design (and how to improve it).
We talk about the Swiss Grid System, visual hierarchy, why some fonts are more legible than others, but this means that while we understand the things that make for a good design (including what is great web design), very few designers know why.
This extends to conversion rate optimization experts – sure most know what gets higher conversion rates and what doesn’t, but they have no idea why.
At GoGoChmp, we believe that when you strip web design techniques, copywriting and conversion rate optimization to their core, it is psychology and mental states that dictate why humans respond the way they do.
The following articles are how to tap into psychology to create jaw-dropping website designs, copywriting and ad creatives.
What is a landing page? (plus free template)
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
Webflow vs WordPress… Why not use both?
Webflow vs WordPress. Over the past year, we’ve seen our fair share of new clients and the number one question potential clients ask us about is Webflow. Yes, more people are talking to us about Webflow than any other platform including WordPress and Shopify. The most common question that we are asked is “Webflow vs… Continue reading Webflow vs WordPress… Why not use both?
10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound insights and lessons along the way. How A/B testing websites came to be “a thing“. Web designers are knocked over every day by angry clients, but… Continue reading 10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
Black colour psychology has a freaky effect on customer behaviour.
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Lightness constancy in psychology & design.
The nature of human perception and lightness constancy fascinates me as it raises important questions about the differences between reality and our perception of reality. I have a white piece of paper next to me that, under the harsh light of Scottish winter day, will appear to have the same brightness at dusk. How is… Continue reading Lightness constancy in psychology & design.
How red colour psychology in branding influences what you buy.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
Female Consumer Psychology and Marketing is “A Game-Changer”
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
Why customers need to imagine touching products (The Visual Depiction Effect).
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
Know your target audience.
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
The Secret to Persuasive Pricing: The Gestalt Law of Similarity
How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity
Graphic Design Inspiration: How to Always Find Bold and Creative Ideas
Graphic design is a highly creative field that requires a constant flow of inspiration to keep ideas fresh and innovative. Whether you’re a beginner or an experienced designer, finding inspiration can sometimes be a challenge. Here are some tips to help you find inspiration for your next graphic design project: Study the works of great… Continue reading Graphic Design Inspiration: How to Always Find Bold and Creative Ideas
Brand Designer Description: Beware the Outlaw Brand Designer.
The following brand designer description is a piece of gonzo journalism by Chris McCarron, the founder and owner of GoGoChimp. Who is a branding designer and what do they do? Ever since Apple released the Apple I in July 1976, California has been strangely plagued by branding experts and logo designers. The California climate is… Continue reading Brand Designer Description: Beware the Outlaw Brand Designer.
Font Personality Test Redefines Choosing A Font For Your Brand.
In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.
Behavioural Set Psychology: Rigidity of thought and behaviour.
In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.
Perceptual Adaptation is a Creative Mind’s Kryptonite.
Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.
External Stimuli 101: How to Capture Attention With Web Design
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Best B2B Landing Page Example You’ll See (Plus Best Practices)
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
The Power of Cognitive Fluency in Web Design Psychology
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Why Mental Set Psychology is Crucial for Great Website UX
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX