This is part one of our free local SEO course that covers a full Local SEO Audit for a small business.
Watch this on YouTube: Free Local SEO Course
Introduction to Local SEO Audit for a Small Business.
So today we’re going to talk about local SEO for Google and why it’s important for any small business that serves customers within a geographical area.
But before we dive in, it’s critical that you understand some of the terminologies that we will be using throughout this course.
Local SEO Audit Terminology.
What are keywords?
Keywords are the words or phrases that people use to search for something on Google. For example “red shoes“.
What are Google rankings?
Rankings are the position that a webpage is listed on Google. Websites with high rankings typically get more traffic from search engines.
What is keyword difficulty?
Keyword difficulty is how hard (or easy) it is to get a high ranking for a keyword or keyword phrase.
What is the Map Pack?
The Map Pack (or 3-pack) is a block of three to five local businesses that are displayed in Google results.
What are local citations?
Local citations are a mention of a business online that typically include its name, address and phone number. More, high-quality citations help with local rankings on Google.
What is NAP?
NAP stands for Name, Address and Phone Number.
What is Google My Business?
Google My Business is a free platform by Google to list and manage your small business listing on Google Maps.
What you’ll learn from this local SEO course.
In this local SEO course I’m going to show you:
- How to rank for the 3-pack in Google search results
- How to do a full local SEO audit for higher rankings
- How to optimise Google My Business
- …and MUCH more.
Free Local SEO Course: Dominate Google Map Pack Now description
This free local SEO course will teach you everything you need to dominate your competition’s search results in 2022. It’s time to get your business to the top of Google. If you’re like most business owners, you probably don’t have a lot of time to learn about local SEO. But it’s one of the most important things you can do to grow your business. That’s why we’ve created this free local SEO course. In it, you’ll learn how to improve your ranking in search engines and attract more customers.
So what are you waiting for?
0:00 Intro
0:35 What are local SEO rankings?
1:15 What is the Google map pack?
What is Google My Business?
3:24 46% of all Google searches have local intent
4:00 How does Google Local SEO work?
5:09 Google Map Pack
5:50 Google Map Pack ranking factors
6:40 Local SEO keywords get more traffic
7:31 Google Map Pack radius
8:05 Local SEO tool
8:44 Google organic rankings still matter Google map citations for local SEO
If you have found anything in this free local SEO course that helps you and your small business, then I would really appreciate it you could Like, Share, Comment and Subscribe to our YouTube channel.