In this article, we’re taking a gander at 19 simple marketing strategies everyone can use in 2024.
These easy marketing strategies are quick wins that you can use to get more clicks, sales and brand awareness; no matter what you sell or who you sell it to!
Content Optimization: Keyword research.
Optimizing your content with relevant keywords is the backbone of getting your content found on search engines.
But if you’re a marketing noob, then you might be lost about what a keyword or keywords are.
So what are keywords?
A keyword is a word(s) people use to find things on search engines like Google and Bing.
For example, this article is about the keywords “simple marketing strategies” and “easy marketing strategies“.
Longtail keywords are long phrases with a number of keywords. An example might be “best conversion rate optimization consultant in Glasgow“.
Longtail keywords make it easier to rank a webpage on the first page of Google. However, they have fewer monthly searches than shorter, more competitive search terms.
Some keywords are very competitive even when hardly anyone searches for them.
Always remember that sprinkling in a few carefully chosen keywords isn’t enough to get high rankings.
Long-term keyword strategy.
Always remember that Google wants to give its users the best content on the internet.
The long-term goal throughout 2024 is to not only focus on why your webpage is related to a search term but also to give the best solution to search engine users.
If you’re looking to up your SEO game then I highly recommend you read our SEO audit guide.
Online Advertising: Facebook Ads and Google Ads.
There are a lot of different platforms you can use to advertise your business and your products.
You’ve probably heard of Facebook ads and Google ads. They’re affordable and ideal for small businesses.
By leveraging these platforms, you can craft compelling campaigns that resonate with your audience.
This lowers your cost per acquisition (how much it costs you to get a conversion). This means paid advertising is a quick and viable way to grow your website traffic and sales.
Not every ad you create will bring in sales.
However, when using PPC or CPM ads, it’s also worth pointing out that it takes time for advertising platforms to learn who are the best users to target your ad.
This means that an underperforming ad may become profitable in time.
So keep a close eye on your stats and ensure you run many different variations of your ad campaigns to see what performs the best.
Craft a Compelling Call to Action.
If you read my articles or watch my YouTube videos, then you’ll know that I talk about calls to action a lot…. A LOT…
A clear call to action directs visitors to your website towards a desired outcome.
By developing an enticing call to action, you can transform the number of people who convert on your landing pages and web pages.
Click here to learn more about a high-converting Call to Action.
Share Stories, Expertise, and Events.
Blogs, email newsletters and social media offer a unique opportunity for small businesses to share their news, expertise, and events with their audience.
By crafting engaging blog posts, social media posts and emails, you form a deeper, more emotional connection with your audience that builds trust.
Publishing a book is very much on my “to-do list” because not only is it good for your ego (who doesn’t want to hold a hardback book they wrote!?) but it’s an excellent marketing strategy for showcasing your expertise and elevating your status as an industry leader.
By sharing your wisdom and insights through book publishing you can create a lasting impact on your audience.
And who knows, maybe you’ll make a buck or two.
Defining Your Competition and Differentiating Your Offerings.
Understanding your competition is crucial in carving out a unique niche for your business.
By analyzing your rivals and identifying their strengths and weaknesses, you can strategically differentiate your offerings, ensuring that your business stands out in a crowded marketplace.
Engaging with Your Target Audience on Social Media.
Social media platforms like X offer an unparalleled opportunity for small businesses to engage with their target audience.
Having one-to-one conversations and sharing content people find valuable is the key to forming a strong relationship with your audience.
On social media, people ask questions and look for recommendations for products and services you offer.
So start using the search bar so that you can find and engage with them.
Create an Email Campaign.
As a marketing strategy, automated email sequences provide a direct line of communication with your target audience.
With personalized and engaging emails, you can keep your audience informed and invested in your brand, fostering loyalty and driving conversions.
If you want more people to read and click your emails then I highly recommend this article: email marketing and automated email sequences.
Attracting customers with lead gens or free samples.
Let’s be honest, who doesn’t like a freebie once in a while? Offering free content or free samples of products serves as a powerful lead magnet to attract prospective customers.
A pro tip is to combine your offer with a lead gen landing page and email automation.
This helps you to get the maximum number of sign-ups that cost you as little as possible to acquire.
Gaining a competitive edge through strategic pricing.
In a fiercely competitive market, dropping your prices can provide a decisive advantage.
By offering your products or services at a lower price point, you can increase sales volume and capture a larger share of the market.
Similarly, raising prices not only gains more profit per sale but can also influence the perceived value of a product or service.
Not sure where to start? Take a look at this article about product price perception.
Test campaigns and measure results.
Google Analytics isn’t the only way for you to measure the results of your digital marketing strategies.
Social media platforms provide an invaluable testing ground for your marketing campaigns while allowing you to monitor audience reactions and engagement in real time.
This feedback can help to achieve tangible results that you can scale.
Keeping your newsletter list informed and engaged.
If you’re like me, then you’re probably guilty of not engaging with your newsletter list nearly as much as you should (Join our newsletter to steal our best CRO tips).
Newsletters are an efficient way to keep your email list updated on new products, services, and developments within your business.
With informative and engaging newsletters, you can maintain an ongoing relationship with your audience. This is priceless for any brand.
Incorporating striking images in your content can significantly enhance the impact of your marketing strategies.
It’s not always easy, but look to use visuals that complement your messaging and evoke emotions.
This helps you to capture the attention of your audience and leave a lasting impression.
Not sure where to start? Try AI art tools like Midjourney.
Contests to Grow Your Email List.
Running contests can be an effective way to engage your audience and expand your email list.
A pro tip to make your competition go viral is to use a points system.
Contestants go head to head to earn points for whatever you decide to base the rules of your competition on.
For example, you may decide on awarding points based for referrals.
This simple marketing strategy continually feeds new people to join your competition for free.
This is because people taking part in your competition are actively marketing it for you to get more points.
This may sound complicated, but tools such as Viral Loops make it very easy to set up and run your competition and rewards program.
Take part in industry articles.
Writing articles for industry publications is one of those easy marketing strategies that demonstrate your knowledge and expertise.
The knock-on effect is that this elevates your status as a thought leader within your industry.
Sharing your insights and experience will help to establish trust with your target audience (which can create a lasting impact), boost your credibility and funnel traffic from the industry publications to your brand’s website.
Go on Podcasts.
Many podcasts desperately need guests like you.
The best simple marketing strategies are very much focused on getting in front of where your audience is and then forming a connection with them that builds trust.
Always remember that if someone likes and trusts you, then they’ll buy from you.
Podcasts are a personal and intimate marketing strategy that enables you to share your experience and expertise with an established audience.
This means you can piggyback off of the podcast’s audience by building trust with listeners who are then directed to visit your website.
Looking for an example? Check out this podcast episode that I did for Benjamine Bowman.
Webinars are interactive live videos that you can use to demonstrate your product’s features and benefits.
Live features enable you to address questions and concerns in real-time, making webinars this simple marketing strategy an easy way to engage with prospects.