In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
The conversion rate optimization market size in 2022 is huge and it is projected that CRO will be worth $36 billion next year. Right now, conversion rate optimization software and services make up about 7% of the CRO market size. And this number will likely grow as more people become aware of conversion rate optimization… Continue reading Conversion Rate Optimization Market Size in 2022 is huge.
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
We’re going to take a look at the powerful relationship between Size Constancy Psychology, Relative Size Psychology and Pricing Psychology. Specifically, how the human brain interprets the size and distance of objects and how it can be fooled into believing that the price of a product or service is higher or lower than what it… Continue reading The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology
Watch this video by conversion rate experts on YouTube: Website Page Speed Optimization. In this video, we will share insights from Chris McCarron on how to improve your Shopify conversion rates. Chris is the owner of GoGoChimp and a leading authority on conversion rate optimization. He has been featured in many major online publications and… Continue reading Conversion Rate Experts Help 7 Figure Entrepreneur With Shopify
Introduction to Creative Copywriting for Beginners Discovering the secret to creative copywriting sounds enticing right? Even as a beginner, if you tinker around long enough with your website’s copy you might get lucky. You get more sales, more email subscribers and more revenue. However, there’s a massive difference between good copywriting and great copywriting. And… Continue reading Creative Copywriting for Beginners