Friday 24th November. I had a few calls booked with potential clients about GoGoChimp’s conversion rate optimisation services. It was one of those dull, cold Scottish days where the lighting on your webcam makes it seem like your business is based in a cave. The cool peeps I spoke to had various questions about the… Continue reading Conversion rate optimization terminology explained.
Copywriting frameworks and formulas… What’s so special about them? Trying to write copy is stressful, but some copywriters make it look easy — “how do they know what to write and I don’t?“ We think our product or our service has so much to offer that if people just “got it” they would LOVE it,… Continue reading Copywriting Frameworks: Write professional copy in minutes.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
It’s often said that there’s nothing quite like the allure of something shiny and new. But why? Take the iPhone 15 Pro as an example. During the keynote, Apple’s emphasis on the iPhone 15 Pro’s gaming prowess was unmistakable. And why wouldn’t it be? With the new A17 Pro chip under the hood, they not… Continue reading Why we’re nutty for something new.
Why does white space increase conversion rates for some products and decreases conversion rates for others? Why do products feel more expensive when web pages and landing pages use a lot of white space? Both questions are a bit of a noggin scratcher, but after a lot of digging and poking around I found the… Continue reading Why white space increases conversion rates.
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
Artificial intelligence (AI) with conversion rate optimization (CRO). Let’s tumble down the rabbit hole to discover the emerging relationship of AI with conversion rate optimization, unearthing the depths of human desire and technological ingenuity, and exploring the potential for transformation and self-discovery. The emergence of AI with conversion rate optimization. To be perfectly honest, using… Continue reading How to use AI with Conversion Rate Optimization.
In this article, we will embark on an odyssey through the archetypal landscape of 10 simple A/B tests that have the potential to transform conversion rates overnight, unravelling profound insights and lessons along the way. How A/B testing websites came to be “a thing“. Web designers are knocked over every day by angry clients, but… Continue reading 10 Simple A/B Tests That Skyrocketed Conversion Rates Overnight
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you. Are you struggling to grab your reader’s attention and keep them hooked until the end? Well, fear not, because I’m about to reveal the secret weapon of copywriting: bullet points. That’s right, dear reader. Bullet points are the tiny little… Continue reading The essential guide to copywriting bullet points that sell the crap out of anything.
In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion. You’ll also discover my 10-step formula that even an illiterate drop-out can use to write advertising copy 1,000 times more deadly than a Madison Avenue copywriter. Getting started with copywriting terminology. There’s a gigatonne of engaging and informative content about… Continue reading Copywriting Terminology & 10-Step Formula For Dummies.
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.
I would like to propose an interesting question to you: what does the best landing page design need to get more conversions? At the heart of this digital conundrum lies the landing page design, that essential piece of the internet puzzle that bridges the gap between a Google search and the fulfilment of a customer’s… Continue reading The best landing page design gets this right.
Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies
Avoiding local maximum and local minimum is important in A/B testing because they can lead to incorrect conclusions about which variant is best for your business. Let’s pretend you have two different toys to play with. You want to find out which one you like better, so you play with each toy for a little… Continue reading What is the Local Maximum in A/B Testing (& How to Avoid it!)