Copywriting frameworks and formulas… What’s so special about them? Trying to write copy is stressful, but some copywriters make it look easy — “how do they know what to write and I don’t?“ We think our product or our service has so much to offer that if people just “got it” they would LOVE it,… Continue reading Copywriting Frameworks: Write professional copy in minutes.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
It’s often said that there’s nothing quite like the allure of something shiny and new. But why? Take the iPhone 15 Pro as an example. During the keynote, Apple’s emphasis on the iPhone 15 Pro’s gaming prowess was unmistakable. And why wouldn’t it be? With the new A17 Pro chip under the hood, they not… Continue reading Why we’re nutty for something new.
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
Here’s the essential guide to copywriting bullet points with 149 free examples to inspire you. Are you struggling to grab your reader’s attention and keep them hooked until the end? Well, fear not, because I’m about to reveal the secret weapon of copywriting: bullet points. That’s right, dear reader. Bullet points are the tiny little… Continue reading The essential guide to copywriting bullet points that sell the crap out of anything.
In this article, I provide clear explanations of copywriting terminology to demystify the art of persuasion. You’ll also discover my 10-step formula that even an illiterate drop-out can use to write advertising copy 1,000 times more deadly than a Madison Avenue copywriter. Getting started with copywriting terminology. There’s a gigatonne of engaging and informative content about… Continue reading Copywriting Terminology & 10-Step Formula For Dummies.
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
Introduction to Creative Copywriting for Beginners Discovering the secret to creative copywriting sounds enticing right? Even as a beginner, if you tinker around long enough with your website’s copy you might get lucky. You get more sales, more email subscribers and more revenue. However, there’s a massive difference between good copywriting and great copywriting. And… Continue reading Creative Copywriting for Beginners