Font Personality Test Redefines Choosing A Font For Your Brand.

In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.

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