Project Magi is Google’s vision for the future of search and e-commerce transactions. So what’s new and why is it important? What we know about Google’s Project Magi. Google, the giant search engine we have come to know and rely on, is working on a groundbreaking update that aims to revolutionize the way we search… Continue reading Google’s Project Magi: The Future of AI Search and E-commerce.
Target CPM is one of those ad bidding strategies that people rarely talk about, much less write about. Those of you with a swelling pineal gland may have visions of skidding broadside, in a cloud of black smoke and a telling smile on your face that your Google Ads Target CPM just paid off. Others… Continue reading Target CPM: How much is this Google Ads strategy? (and is it good?)
It can be tough to know how to match each auto bidding strategy to the right campaign goal. And in the world of PPC, that means utilizing different Google Ads strategies to make sure your ad campaigns are reaching the right people, at the right time, and with the right message. This may sound easy,… Continue reading How to match each auto bidding strategy to the right campaign goal.