Friday 24th November. I had a few calls booked with potential clients about GoGoChimp’s conversion rate optimisation services. It was one of those dull, cold Scottish days where the lighting on your webcam makes it seem like your business is based in a cave. The cool peeps I spoke to had various questions about the… Continue reading Conversion rate optimization terminology explained.
Tag: Landing Page
How a review in the present tense changes your website conversion rates.
It doesn’t matter if you offer a service or sell products: reviews and testimonials are critical to getting you higher conversion rates. However, the language used in reviews and testimonials – including past and present tense – has a profound effect on everything from getting new customers to how many helpful votes your reviews get… Continue reading How a review in the present tense changes your website conversion rates.
What is a landing page? (plus free template)
There’s a lot of confusion about landing pages. Such as “What is a landing page?” and “Why do I need a landing page?“. So in this article, we’re going to dig deep into all things landing pages. Oh, and a free landing page template to get you started! What is the difference between a web… Continue reading What is a landing page? (plus free template)
Black colour psychology has a freaky effect on customer behaviour.
Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
Splash Pages vs. Landing Pages: A Critical Analysis
Splash pages vs landing pages. A critical analysis of which is best for your business, how to get the most out of splash pages and inspirational designs to get you started. What are splash pages? Think of splash pages as giant static pop-ups or ultra-short webpages that welcome people to a website. More often than… Continue reading Splash Pages vs. Landing Pages: A Critical Analysis
How red colour psychology in branding influences what you buy.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
Haptic sensations is a powerful ecommerce sales strategy
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
The best landing page design gets this right.
I would like to propose an interesting question to you: what does the best landing page design need to get more conversions? At the heart of this digital conundrum lies the landing page design, that essential piece of the internet puzzle that bridges the gap between a Google search and the fulfilment of a customer’s… Continue reading The best landing page design gets this right.
What is the Local Maximum in A/B Testing (& How to Avoid it!)
Avoiding local maximum and local minimum is important in A/B testing because they can lead to incorrect conclusions about which variant is best for your business. Let’s pretend you have two different toys to play with. You want to find out which one you like better, so you play with each toy for a little… Continue reading What is the Local Maximum in A/B Testing (& How to Avoid it!)
Know your target audience.
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
External Stimuli 101: How to Capture Attention With Web Design
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Best B2B Landing Page Example You’ll See (Plus Best Practices)
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
CRO Designer: “My Best Lead Generation Landing Page”
Watch this CRO video here: High Converting Lead Generation Landing Page Template CRO designer Chris McCarron (founder of GoGoChimp: CRO experts based in Glasgow, Scotland) just released a new lead generation landing page that is sure to beat out the competition. The results thus far have been extraordinary with opt-in rates exceeding 80% across many… Continue reading CRO Designer: “My Best Lead Generation Landing Page”