If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.