Colour psychology is a real noggin’ scratcher at the best of times. But what I discovered about black colour psychology and the weight of objects, and the effect they have on customer behaviour is downright freaky. Here’s what you’ll learn in this article about black colour psychology and weight: What psychology says about colours is… Continue reading Black colour psychology has a freaky effect on customer behaviour.
The nature of human perception and lightness constancy fascinates me as it raises important questions about the differences between reality and our perception of reality. I have a white piece of paper next to me that, under the harsh light of Scottish winter day, will appear to have the same brightness at dusk. How is… Continue reading Lightness constancy in psychology & design.
Today, we’re talking about how colour psychology in branding influences what you buy. You might not know this… But web design, marketing and branding is a complex world of colourful stimuli that can elicit different emotional responses. And those responses highlight the bizarre differences in male and female consumer psychology. At times, it’s wildly different.… Continue reading How red colour psychology in branding influences what you buy.
I probably shouldn’t write about female consumer psychology and marketing, but I’m going to. The world of marketing is a savage and treacherous landscape, where the slightest misstep can lead to certain doom. The people who inhabit this strange and wondrous realm believe themselves to be masters of manipulation, able to bend the will of… Continue reading Female Consumer Psychology and Marketing is “A Game-Changer”
If you’re looking for a whopper of an ecommerce sales strategy then “Incidental Haptic Sensations Influence Social Judgments and Decisions” by Ackerman, Nocera, and Bargh is unmissable. The research paper details experiments carried out to determine if there is a link between the sensations of touching different surfaces and influencing people’s behaviour (AKA haptic sensations… Continue reading Haptic sensations is a powerful ecommerce sales strategy
If you want to improve your Shopify conversion rates, then the Visual Depiction Effect might be the ticket you’re looking for. As you may have noticed, our physical experiences shape the way we perceive objects and at times, influence the products we want to buy. Why? In their article The ‘Visual Depiction Effect’ in Advertising:… Continue reading Why customers need to imagine touching products (The Visual Depiction Effect).
And despite nearly every ecommerce store having product images and product videos of some kind (as well as images and videos on product landing pages) I’m not asked this question very often. And in this article, we’re going to dive head-first into ecommerce psychology (some may call it consumer psychology) to uncover tactics you can… Continue reading Ecommerce psychology: Why product images get more sales.
I would like to propose an interesting question to you: what does the best landing page design need to get more conversions? At the heart of this digital conundrum lies the landing page design, that essential piece of the internet puzzle that bridges the gap between a Google search and the fulfilment of a customer’s… Continue reading The best landing page design gets this right.
Psychographic segmentation is a kaleidoscope of human behaviour and motivation. With each twist and turn, you discover new facets of your brand’s target audience and new dimensions of their desires and motivations. And with each new revelation, you refine your approach and fine-tune your copywriting to create marketing campaigns and landing pages that connect with… Continue reading Psychographic Segmentation: Pro Brand Marketing Strategies
In the world of business and marketing, understanding your target audience is of utmost importance and sadly many website designs and landing page designs completely ignore this. I believe landing pages play a crucial role in the success of a website, as they often serve as the first point of contact between a business and… Continue reading Know your target audience.
How Gestalt Similarity Shapes Consumers’ Decisions: Gestalt Law of Similarity is the psychology behind the perception of objects as a group based on their visual similarity. This principle can be applied to various aspects of design including web design. However, in this article, we’re going to dive down the rabbit hole of selecting a price… Continue reading The Secret to Persuasive Pricing: The Gestalt Law of Similarity
In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.
In this article, we examine what is rigidity psychology and its intimate relationship with behavioural set psychology and mental set psychology. The construct of rigidity has a productive and venerable history in the field of psychology. Systematic research on rigidity can be traced back to the Gestalt psychologists of the late 19th and early 20th… Continue reading Behavioural Set Psychology: Rigidity of thought and behaviour.
Customer loyalty will likely fall when you make a few common mistakes with your website. However, the world is changing, and as a result, so are the ways in which businesses online are selling products and services. Ecommerce is no exception and it has seen more change in the past two years than in the… Continue reading Customer Loyalty Will Likely Fall When Your Website Has This Problem.
Perceptual Adaptation is a creative mind’s greatest weakness. In this article, we’re going to look at what Perceptual Adaptation is and why helps to explain why you keep making mistakes at work. What is Perceptual Adaptation? Where is Perceptual Adaptation? What is the samoatosensory system What are chemoreceptors? What are nocicrecptors? What are mechanoreceptors? Perception… Continue reading Perceptual Adaptation is a Creative Mind’s Kryptonite.
Morning comes hard to people with a creative personality; this is not an employee that eagerly springs out of bed to greet the fresh new day. A creative mind typically does its best work at night and often marches through life to the rhythm of some drum you’ll never hear. They’re as unique as they… Continue reading Do You Have A Creative Personality and a Creative Mind?
There are some things nobody needs in this world, and a black, hunch-back, vortex of self-sabotage is one of them – but just about everybody welcomes self-doubt into their lives anyway, and on some days we actually believe we deserve it. That is why self-sabotage is dangerous. Everybody does self-sabotage these days. Some people go… Continue reading How to Eliminate Crippling Self-Doubt and Self-Sabotage Forever.
Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX