Psychology and web design is an explosive combination. When you study how the human brain processes external stimuli, then you soon realise how to capture attention and then nurture people towards completing a purchase. However, this is much easier said than done. Designing a website with a high conversion rate is both an art and a science.… Continue reading External Stimuli 101: How to Capture Attention With Web Design
Tag: Psychology
The Power of Cognitive Fluency in Web Design Psychology
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Why Mental Set Psychology is Crucial for Great Website UX
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology
We’re going to take a look at the powerful relationship between Size Constancy Psychology, Relative Size Psychology and Pricing Psychology. Specifically, how the human brain interprets the size and distance of objects and how it can be fooled into believing that the price of a product or service is higher or lower than what it… Continue reading The Powerful Relationship Between Size Constancy Psychology, Relative Size Psychology & Pricing Psychology