In February 2006, a font personality test was conducted by A. Dawn Shaikh, Barbara S. Chaparro, and Doug Fox. Their findings completely redefine how designers should choose a font for a brand. In their paper entitled Perception of Fonts: Perceived Personality Traits they outline how their font personality test discovered that people subconsciously assign a… Continue reading Font Personality Test Redefines Choosing A Font For Your Brand.
Watch this video on YouTube here: Best B2B Landing Page Example You’ll See… (Plus Best Practices) This is the best B2B landing page example you’ll ever see… It converts 30.25% of cold traffic (that’s people who know nothing about the company) into leads. That’s an insane conversion rate. Especially for a B2B landing page. This… Continue reading Best B2B Landing Page Example You’ll See (Plus Best Practices)
How fast we process information in our brain, influences the things we like and trust. This includes web design and Cognitive fluency – also known as processing fluency or simply fluency – has a profound effect on the speed at which a brain can process information. In this article, we’re going to dive into all… Continue reading The Power of Cognitive Fluency in Web Design Psychology
Mental Set psychology and functional fixedness are arguably two of the most essential frameworks for creating a good website UX or high converting landing page. While neuroscience and psychology are nothing new, you probably don’t consciously think about the power of human psychology and its relationship to web design. Needless to say, good conversion-driven web… Continue reading Why Mental Set Psychology is Crucial for Great Website UX
Watch this video by conversion rate experts on YouTube: Website Page Speed Optimization. In this video, we will share insights from Chris McCarron on how to improve your Shopify conversion rates. Chris is the owner of GoGoChimp and a leading authority on conversion rate optimization. He has been featured in many major online publications and… Continue reading Conversion Rate Experts Help 7 Figure Entrepreneur With Shopify
We’re going to look at how statistical validity can be used to create the perfect CRO test and how it can help to speed up your process of running split tests. Some people will tell you that a slow steady pace for a conversion rate optimization test (CRO test for short) is good – but… Continue reading How to Use Statistical Validity For The Perfect CRO Test